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Copyrighted 2004. Not to be copied, borrowed, or published without written permission.
This article is available for reprint. Contact Sheri by e-mail: Sheri@Bell-Rehwoldt.com, or via phone: 716/946-7308.


SAMPLE BUSINESS ARTICLE

HR Innovator Magazine

"Soak Up the Sun"

Sure, technology plays a big role in driving employee recruitment and retention at a Silicon Valley innovator such as Sun Microsystems. Yet, even some Sun managers were surprised by how quickly employees clamored to take advantage of increasingly flexible work arrangements made possible by Sun’s emerging iWork technology.

Surprised or not, they know a good thing when they see it. iWork is handing Sun significant boasting rights, including reduced costs, increased company agility, and appreciative employees.

The ace in the hole is iWork’s ability to measurably tilt work/life balance in favor of employees—by giving them the tools to manage their own time and tasks. Nearly a third of Sun’s 35,000 employees are 100 percent flexible. Internal research reveals that Sun employees are happier with flexible choice. They’re even generously giving back 60 percent of their saved commute time, an average of three hours per week, to the company.

Because of iWork, which is a server-based system, Sun is able to globally attract the brightest of the bright. Consider the attraction—whether in their home office, in an airport, or at a Sun campus or drop-in center, global employees are able to connect within seconds to the Sun mainframe and to each other.

Bill MacGowan, Sun’s vice president of human resources, confirms that iWork is positively influencing employee recruitment, morale, and retention. “When we first rolled out iWork it wasn’t really a choice program,” he explains. “As it has migrated and evolved it’s very much become a choice program. Seventy-five percent of employees would prefer to opt for this. The news quickly spread about the lessened commuting times.”

The real issue is about people, not technology, asserts Ann Bamesberger, senior director of Sun's iWork Solutions Group; yet Sun was clever enough to figure out how to combine the two. “The difference between us and other companies,” she says, “is our realizing that the world was changing; that talent was global, that people wanted to be mobile.”

The Smart card
Sun has a famous saying: “The network is the computer.” Put simply, this means that all Sun info resides on backroom servers, not individual employee computers. To gain access to that data, employees need only flip the right switch, so to speak, much like their household water or power.

In this case, the switch is a smart card, which looks like a credit card stamped with the employee’s photo. By inserting the smart card into a simple, low-cost flat-panel computer monitor called a Sun Ray and punching in a pin number via a keyboard, employees authenticate their identity and gain instant access to their calendars, files, and e-mail.

But how does the Sun Ray work? Well, it helps to think of it as a simple TV set, suggests Bill Vass, Sun’s vice president of IT. “Basically, it’s a dumb device. It’s an inexpensive computing device that never has to be managed,” Vass explains. “If your TV set got destroyed, you wouldn’t lose anything. It’s the same for the Sun Ray. Why should a desk top be any more difficult than a TV set to use?”

The Sun Ray is pure simplicity. It lacks an operating system, doesn’t require upgrades or patches—and is immune to pesky viruses. So, a single administrator can manage up to 2,000 iWork desktops as compared to the tech force required by most businesses to manage their computers.

And it’s very employee friendly. If an employee is working on a letter, for example, but realizes he needs to sprint off to the airport for a meeting half-way around the world, he needn’t close the document or shut down the computer. Instead, he need only extract the smart card from the Sun Ray. Simply by reinserting the smart card into another Sun Ray at his destination, his letter is immediately accessible, just as he left it.

More than 20,000 Sun employees currently take advantage of the iWork technology, using its flexibility as they need it. But the Sun Ray isn’t the only way to go; some employees access the Sun servers via PDA devices, such as their cell phones or airport kiosks, when outside a Sun Ray environment.

Employee Categories
Sun opened for business in 1982 with four employees. The world headquarters is in Santa Clara, Calif., but a global workforce operates from 170 offices. Employees have differing degrees of flexibility, and are classified in one of three ways. They might require an assigned office, or be able to utilize available office space but work from home one to three days a week, or function independently from a home office.

Employees can reserve an office or conference area on a Sun campus, or utilize unassigned work spaces in one of Sun’s drop-in centers. There are currently 23 drop-in centers, the first of which opened three years ago. The campuses are evolving into hubs or “market places” and are where Sun invests employee gyms and cafeterias. They’re also where managers bring their people for face-to-face meetings. “The work comes to you,” Bamesberger adds, “so the only real reason you’d go into a place is to expressly see employees you want to see.”

A side benefit of needing fewer buildings has been significant savings. In 2002 alone, Sun saved $70 million in reduced real estate holdings. But Sun has no plans to become a virtual company; there are anchor offices that employees can go into, five days a week, if they want. Eric Richert, vice president of the iWork Solutions Group, reiterates that for employees, “It’s about choice.”

Easing Manager Comfort
With the reality that some or all of their direct reports may be offsite, Sun is developing training tools to help managers feel comfortable in managing a team “across time and space.” Some of the iWork curriculum topics available through SunU, which offers 700 web-based courses for managers and employees, include: Working in Virtual Teams, Communicating and Collaborating from a Distance, Running Effective Dispersed Meetings, Project Management Fundamentals: Software Tools to Manage Projects, and Fundamentals of Team Leadership.

“A lot of managers are comfortable supervising employees they can see,” says Bamesberger. “It’s difficult for HR communities to not be face-to-face all the time. The real trick is teaching managers to manage this way. More and more people are responding negatively to managers who aren’t synergistic.”

Richert himself manages 24 flexible people, and shares there are explicit agreements in place about their availability. “If a person signs up to work at home there is a written agreement about structure and expectations,” he says. “It’s a manager’s responsibility to manage his or her remote employees, but there’s an obligation on the employee to stay connected. It’s a 2-way responsibility.”

To help build the bridge of dialogue between employees and managers, an online employee portal is scheduled for launch in April or May. The online assessment tool will do a number of things: it will help managers and their employees to select together how best to work, determine what resources they require, and even make reservations for office space. “Via the portal,” Bamesberger shares with enthusiasm, “employees will do a self assessment based on their work practices. They’ll do the test, their manager will authorize their category, then the portal will create an order form for a laptop and cell phone. It’s truly a service, an interactive site that will allow them to set themselves up.”

Employee satisfaction, she further asserts, will always remain central. Sun’s HR department, in fact, recently launched an employee satisfaction survey to ensure that it builds future HR programs around what employees want. The point, adds MacGowan, is to fully understand the Sun culture, and what drives employee satisfaction. Sun’s movement toward employee mobility has certainly been one solution in that equation. “About eight years ago we started thinking about an environment that allowed work to come to them,” Bamesberger sums up. “The vision is not 100 percent there yet, but it's close."

Copyrighted 2004. Not to be copied, borrowed, or published without written permission.
This article is available for reprint. Contact Sheri by e-mail: Sheri@Rehwoldt.com, or via phone: 716/946-7308.