"You start getting into trouble in life when you start comparing and
contrasting your life to anyone else's. You don't win when you do that.'' ~ Jeremy Piven
MARKETING TIPS
VIDEOS
These videos include conversations I had with business owners in which they shared how they use online marketing, video and written content, and social media to get their product/service noticed. Listen and learn!
*Add
your website to Google, Yahoo, AOL, Hotbot, MSN,
Altavista,
Lycos, Overture, Dogpile, and Excite. Don't pay anythingto be listed, make sure your website has great
meta tags.
*Send
chocolates to your publisher’s publicist. Make
sure she knows your name.
*Drop
in on book stores. Offer to sign copies of your book, as
signed copies sell better.
*Know
who will buy
YOUR book.
*Get
some media training and make yourself available for radio
and television interviews. Talk in sound bites. Be funny!
*Know
what other books are on the market. Don't trash competitor books in
your proposal.
*Know
what you're promising your readers.
*Know
how you'll promote your book. Build up your online platform.
*Make
sure you sign a Collaborator Agreement with any co-authors. Who owns which rights? Who pays for various expenses?
Who gets
the first royalties? Who has final say in copy
edits?
*Make
sure you take full advantage of online marketing tools, including social media!
SUPER TIP:
If you can, buy a lifetime supply of your books. They may suddenly go out of print without your having a chance to buy copies.
